No. 14
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“The Poetry of Colour”, a fashion exhibition by Roksanda Ilincic, a famous Serbian designer currently residing in London, was organized with the support of Kula Belgrade and The Residences at The St. Regis Belgrade, while Executive Group had the honour to coordinate and prepare this proper flower fairy tale event.

During May, we were engaged in creating one of the most innovative and daring fashion endeavours of the season! While organizing “The Poetry of Colour”, a fashion exhibition by famous designer Roksanda Ilincic, our Event and PR teams joined strengths to create a unique flower installation made of 7000 flowers – the first flower installation of this type ever made in Serbia. This was a perfect setting for the pieces from Roksanda’s collections Spring/Summer 2019, Pre-fall 2019 and Autumn/Winter 19, hand-picked by the designer exclusively for this occasion.


The exhibition opening marked the beginning of collaboration among Roksanda and Novak Djokovic Foundation, through which the designer is supporting the “Schools of life” project. Within this project, the Foundation builds or refurbishes preschools in economically challenged areas, so that children living in these surroundings could have the best possible chance to develop into confident, secure and productive adults.

Our teams worked tirelessly to organize the VIP opening of this wonderful event, as well as to make sure everything goes smoothly in the two following days, while the exhibition was open for public. The results matched our efforts perfectly: the fashion community, as well as the overall public, buzzed about the exhibition for days!